Pit stop at Be Bright and win a $50 voucher

20 May 2016

The days may be getting shorter and cooler, but many of us are braving the elements to continue using our bikes for transport, fitness and fun. Doing so safely, however, depends on Being Bright: lights, high visibility clothing and reflectors are an absolute must. Pull into one of the many Pit Stops that Bike Wise has established around the country, complete a quick survey and you could win a $50 bike store voucher.



Each region or city does it a bit differently but common themes (and sense!) prevail wherever you go. These are the principles you should follow to increase your visibility to others:

  • At dusk and dawn, in rain and low light, make sure you are high-vis and have lights on your bike.
  • Cyclists’ visibility to other road users, especially during times of low light, is an essential part of cyclist courtesy.
  • Wearing bright, reflective and high-visibility clothing, and using front and rear bike lights, are simple ways for cyclists to improve their visibility.

Typically, the Be Bright campaigns are run by road safety coordinators based at a local authority, often supported by the New Zealand Police. In some cities, bike shops have supported the cause, chipping in with discounted bike lights.

Bike Lights fitted in Tauranga


The reach of the campaign is significant: last year, fifteen towns and regions ran Be Bright (or similar) campaigns, reaching an estimated 11,874 people. ‘On the ground’ activities, such as roadside checkpoints and roving ambassadors, are the most popular form of interacting directly with people who cycle. In some areas, the focus was on school children traveling to and from pre/after school activities.


This year, 13 cities and towns are running Be Bright campaigns, with 48 events registered on the Bike Wise event calendar. Events vary and include pit-stops, fun rides, solstice rides, scout’s workshops, light fitting and light giveaways.


For example, in the Hawkes Bay iWay, Hastings District Council and Napier City Council will be out at a different location every night and one morning, in both Napier and Hastings, giving away and fitting lights onto bikes. And in Auckland, you can pop into a pit-stop at Mangere bridge (25 May), Devonport Wharf entrance (2 July) or Northwestern Cycleway at Unitec (31 May). In Rotorua look out for pit stops at Lake Rd (Animates) on 1 June and Fiary Springs Road (Z Fuel station) on 3 June.


Down South, Christchurch has a plethora of events – 22 in total! These are taking place through June in various places.


To be in for a chance of winning the $50 voucher, just stop into any one of the Be Bright events, complete the quick survey and your name goes into the draw.


For more information about these events and to find the one nearest you, visit the Bike Wise events calendar.


If you are looking for information on lights and reflectors, take a look at the Greater Wellington Regional Council website.  


And a last word: Please pass on the Be Bright message: Be Safe, Be Seen!